The Sustainable CMO: How sustainability is changing the role of the CMO

Sustainability is emerging as a major portal through which CMOs can achieve unprecedented business success, and among leading companies, the sustainability value proposition has become a tool for achieving competitive advantage. In this one-hour webinar, in partnership with SupplyShift, learn how brand leaders and chief marketing innovators are propelling their organizations into the future and hear about the top trends and behaviors driving the ascension of the sustainable CMO.

Key area of discussion include:

• The key forces transforming the CMO
• How sustainability can advance the CMO’s agenda
• The value of cross-functional teams to implement sustainability strategies that drive success

Panelists:

• Jamie Barsimantov – COO, SupplyShift
• Annie Longsworth – Head of Social Impact & Sustainability, RF|Binder
• Etienne White, Founder & CEO, Possible

Hosted by Ethical Corporation