Leading Approaches to Achieving Deforestation-Free Goals

SupplyShift Staff

December 29, 2016

SupplyShift was highlighted in two panels at the Sustainable Brands New Metrics conference in Boston this past November. Gathering business leaders and investors, the conference brainstormed new solutions to analyze and quantify the economic, social and environmental impacts associated with their enterprises. The forum witnessed the deployment of cutting-edge research on methods used to achieve the UN sustainable development goals and development prospects in the private sector.

James Barsimantov, COO of SupplyShift, moderated the panel ‘Leading Approaches to Achieving Deforestation-Free Goals,’ where he was joined by Dawn Krueger from 3M, Al Ianuzzi from Johnson & Johnson, Jillian Gladstone from CDP, and Richard Donovan from Rainforest Alliance. Many companies have zero deforestation goals and most are quickly realizing that there are difficult information requirements that can be met in a variety of ways. Differences in leading approaches stem, above all, from the number of supply chain tiers companies are engaging around this issue, the decision of whether to rely exclusively on certification schemes or not, the kinds of questions asked when entering into partnerships with leading solution providers, and the levels of verification/assurance required in the process.

In another example of leading-edge metrics for sustainability, Future-Fit Foundation was on the main stage presenting their new standard for science-based goal-setting and performance. A breakout session on the last day of the conference highlighted how Avery Dennison is applying the Future-Fit benchmarks to assess supply chain performance using the SupplyShift platform. This will lead to a continuous improvement “race to the top” for the company and its suppliers to support Avery Dennison in achieving corporate sustainability goals.

It’s not surprising that more and more companies are focusing on supply chain engagement and transparency as a pathway to risk reduction and brand value. A recent McKinsey report calls supply chains the “missing link” — sustainability factors can alter growth projection for consumer goods companies, and 80% of the impact is in the supply chain. As more companies focus on a range of supply chain risk issues, the flexibility of the SupplyShift network is a powerful choice.

SupplyShift Staff

December 29, 2016